The University expects that both faculty and Pledge ourselves to uphold the highest ethical standards. Integrity of scholarship is essential for an academic community. Questions about lab studies can be directed to Studies will begin during Default?ReturnUrl=%2f and go to the “My Profile“ page. Log in to your account here: radyclasscredit. If you have served as a participant before, you will need to update which classes you are registered for in Week 10 – Dec 1 Marketing Plan Presentations Week 9 – Nov 24 Strategic Marketing Process Week 8 – Nov 17 Marketing Channels, and Personal Week 7 – Nov 10 Advertising and Promotion Week 4 – Oct 20 Developing and managing new Week 3 – Oct 13 Marketing research and segmentation Week 2 – Oct 6 Understanding Buyers and Markets Week 1 – Sep 29 Initiating the Marketing Process The tipping point: How little things can make a big difference.Influence: The Psychology of Persuasion.The 13th or 15th edition is acceptable as well if you find one available in print or ebook at a good. Marketing 1 4 th Edition, by Kerin and Hartley.To practice strategic thinking while communicating ideas in a clear and persuasive manner.To gain experience working in and managing team dynamics.To examine the building blocks of marketing strategies employed in the search for competitive.To understand how marketers segment markets and position offerings.To apply course content through the development of a marketing plan.To understand current theories and marketing concepts.Opportunity to apply their learning through the creation of a marketing plan. Students will be exposed to several marketing concepts as well given the We willĭiscuss the importance of marketing research in identifying consumers’ needs and wants, how to positionĪn offering among the competitive landscape, and how to segment markets to target the most appropriateĬonsumer audiences. This course will cover the strategic marketing process, covering topicsĪssociated with the conception, pricing, promotion, and distribution of goods, ideas, and services. Packaged goods to financial services, and political ideologies to social causes, marketing brings In its simplest terms, marketing can be described as the facilitator of exchange. It is the discipline of influenceĪnd the process by which we stimulate action in others. Individuals and ideas, marketing is at the heart of any successful offering. Marketing is at the core of any operating business, and it involves the strategic blending of artĪnd science in an effort to deliver value to consumers. The purpose of this course is to introduce students to the foundational principles of the marketingĭiscipline. OFFICE HOURS: By appointment EMAIL: TEACHING ASSISTANT: Jean Zhang Email: DESCRIPTION MGT 103: Product Marketing and Management Fall 2 02 1 PROFESSOR: Kenneth Bates, Ph.
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